What is Viralnomics in exactly 141 words.
Interested? Here’s a bit more detail about the project and theory.
Viral marketing is the most powerful marketing tool at our disposal right? Who wouldn’t want thousands or even millions of people speaking about their business for free? But viral marketing is uncontrolled. Even if a viral message can be manufactured you don’t want it. At least not in the conventional sense. Viral marketing must serve a purpose. Viral marketing should and can be carefully planned and executed.
Viralnomics will teach you how to direct and plan your viral marketing
What if I told you that, after choosing your audience, you can create a message that finds it’s way to its target, latches on, and goes viral only within that group. The specific group that you want to sell your product to. The group that your product is designed for.
Viralnomics is not about producing the next big meme or YouTube sensation. It’s about controlling viral marketing and manipulating it to rise to the top of your industry. You need to get your product/service into the hands of the specific people it’s designed for. Achieve that and your customers will enjoy your product more. These are your prime consumers and the ones who will spread word about how great your company is to others like them.
If you’re looking for an adaptable system for your viral marketing deeply rooted in psychology, behavioral economics, and social contagion theory this is the place. Viralnomics will teach you:
How to Find Your Audience: I’m going to challenge you to think differently and understand why it is what you do. Only then can you figure out what audience you will appeal to. The next step is finding that audience. Don’t worry, I’ll show you how. It’s easier than you think in this interconnected world we live in.
What Makes Viral Marketing Go: I’ll start with a history lesson and what viral marketing should mean to you. From there you’ll learn about what the research says about social contagion theory. Last I’ll teach you how to find and build the roads to connect your message to potential buyers. These are the people who will share your material and you may be surprised to know that they’ve been right under your nose the whole time.
Symbolism – How to Say a Lot in a Little Space: In an over-saturated information world symbols have never been more important. You must be able to get your message across quickly and effectively. The goal is to allow the end user to have ownership over their own thoughts but you plant an idea in their head. I’ll teach you my focal point system so that you can develop your own symbols quickly and effectively.
Influence – How to Get People to Choose You: You need people to want to buy your product or service now that they’ve seen your message. You will learn about conscious listening, how choices are made, and motivational techniques that make purchasing your stuff right then and there a no-brainer.
To get caught up you can read all of the sections that have already been published by clicking here
Viralnomics is being written entirely online. As I finish a section I will post it free of cost online and attach a downloadable .pdf version. You can be a part of, contribute to, and be in the book. Until it’s published the document will be kept open and changes can and will be made at any time. There are 4 ways to help:
1. My spelling and grammar sucks. Please be my editor. If you find a typo let me know in the comments section below the post with the error.
2. This book is for you. If I missed something, you would like another aspect covered related to the topic, or there’s research you feel that I should add in any section please comment below in the post concerning that subject and let me know. I want to make sure everything you want covered in the book is included.
3. If you think your network would benefit from this book please share it on Facebook, Twitter, or any other social network you’re a part of. Also, if you know anybody who might benefit from this information feel free to send it via email to him or her.
4. In order to maintain creative control and get the book out in a timely manner (in addition to producing and releasing it for free online) I’ve decided to ask for various levels of support. I’ve arranged for some great perks and swag for anybody that’s nice enough to contribute. In addition, everybody who contributes will have their name in the book and on the website.
To contribute and check out what sweet perks you can get click here.