_MG_9003Hi, I’m Jon.

When people ask me what I do for a living, I tell them that I’m an explorer.

I explore things that I find interesting and have the potential to help others. Originally from Toronto, I spend my winters some place warm (2012 in Hawaii, 2013 in Thailand/Indonesia, 2014 in Uruguay). I love deadlifting, hate straws, and consider myself a connoisseur of fine key lime pie.

After 8 years as a personal trainer, I wrote Ignite the Fire and started the Personal Trainer Development Center (thePTDC), which I still own and operate. In under 3 years I was able to grow thePTDC to the biggest collaborative blog for personal trainers. I’ve written books, produced courses, and put on conferences and currently act more like a publisher.

So why is this site different?

Why listen to me as opposed to any of the multitude of other sites about blogging, social media, online business, making money online etc?

**I’m not one of those guys on the Internet that makes his money by selling you stuff on how to become a guy on the Internet who makes money.**

“Oratory is empty if it has not been field-tested on the battlefield of experience. And I have little use for those who write beautifully and live sordidly; or those who withdraw from the world and issue instructions for how to live in it” – Robert Fulghum

This site is my playground. I write to make sense of my thoughts. I learn best when teaching others –– and that’s why you see this site here. I might publish some books about this stuff, or maybe not. The best way to keep up with what’s working and what isn’t is to subscribe to my free newsletter.

Why should you listen to me?

To be honest, I don’t really know why or care to work to convince you here. I explore ideas and themes that I feel like exploring and prefer to let my work speak for itself. If you gain from it, great – I’m ecstatic. Perhaps that’s why you should listen to me, but that’s up to you.

What it comes down to is that I’m just a regular guy who wanted to do better and be more and continue to attempt to invent ways to grow mentally, spiritually, and financially. I’m not special or gifted in anyway. When i started I had no network; I had no technological acumen; and I’ve never been a part of any masterminds or hired coaches or any of that.

I make stuff up. If it works, I keep it and improve upon it. Once it stops working, I figure something else out. If proven wrong I’m willing to spin on a dime and change directions. This is the scientific method and it’s applicable here. The only way for me to maintain my autonomy and ability to switch directions if necessary is to avoid any biases and affiliations.

My life changed when I decided to ignore shiny objects and promises of the secrets to Facebook Marketing and set out to learn how people operate and what motivates them.

As I started turning theories into strategies my websites grew. I started to get featured in Men’s Health, Muscle & Fitness, Schwarzenegger.com, and websites like Livestrong started naming me one of the smartest fitness trainers. In addition I’ve had a lot of business success leading to features in places like Forbes in addition to blogs like Problogger started asking me to share some strategies and podcasts like the Marketing Agents asking for interviews.

My background in the fitness industry helped me understand both spoken and unspoken human wants and desires. With that understanding it became easier to carve out messages to spread purposefully through networks that I wanted to integrate myself within. As Marshall McLuhan said, “the medium is the message” and his words are no more important than the age of social media that we’re in today.

But what it really comes down to is one thing …

“I’m just kind of making this up as I go along. Don’t you see that you can too?”