Stop Reading Self-Help Books

By Jonathan Goodman | Follow Him on Twitter

People who read self-help books are often being damaged by the very books that they bought with the intention of helping them.

At any given time, the two most common books atop the top 10 list are self-help and fitness — two genres which have experienced few advancedments in knowledge in recent history.

The “self-help” term is vague but in this case, I’m referring to motivational self-help. Books written to teach a skill aren’t included.

The books that I’m referring to are those that sell the dream of abundance. While abundance is viewed as the goal in a happy life, it’s been well-documented1 that the people who have the most financially are almost never the most happy. Other self-help books recognize that financial abundance isn’t the key to happiness and attempt to capture it. An example is The Monk Who Sold His Ferrari by Robin Sharma.2

Still, and this is anecdotal, if you ask most why they are reading a self-help book they will tell you that they want to figure out how to make more money.

Self-help books sell a dream.

A dream about making millions; a dream about being a better person to love more; or a dream about getting a six pack. The act of dreaming is much more enjoyable than the months and years of work it takes to achieve either.

So people keep dreaming, and not doing. They become addicted to self-help and, ironically enough, it’s stopping them from taking action.

The thinking, or rational part of our brain, is called the neocortex. Evolutionarily speaking, it grew out of our emotional brain millions of years later in evolution. In Daniel Coleman’s words, “there was an emotional brain long before there was a rational one.”3

Dopamine is a neurotransmitter known as the “feel good hormone”. It gets released from the nucleus accumbens and prefrontal cortex (among others) of the brain as a reward.4 Eagerness and directed purpose promote dopamine production. It’s also released in the presence of stimulants like methamphetamine (meth) and cocaine.

The amygdala, or lizard brain, is another region that dictates memories. The more intense the arousal, the stronger the memory. The amygdala evolved over millions of years and, as a byproduct of rapid recent development, it can act as a faulty guide leading us astray.

So where do self-help books factor into this argument and why am I so adamantly against them?

Self-help books create a physiological dependency on dreaming and acts against the actual doing of the activity, which takes time. Even if we have the time, the long arduous road provides little reward that we’ve become addicted to — a feel good hormone named dopamine — and so we rush out to get a fix the only way that we know how: by buying another self-help book.

It’s cyclical. Our dependency increases the more books we read.

Procrastination is the biggest enemy and while most self-help books do cover it and possibly even provide strategies to help beat it, they are most often adding to a procrastinators problem instead of solving it.

I’ve stated before that “procrastination is opportunities natural assassin5. By nature, it stops us from doing the things we want to do in preference to do those things that provide us with an immediate return on investment.

To beat procrastination is simple in theory but difficult in practice. Here are the steps:

1. Dream a big dream and work backwards.

The brain can only make sense of something that it already believes is a reality.

2. Talk to at least 3 friends as if your dream has already been accomplished.

You must convince your brain that the dream is already a reality. If possible, record these conversations and get them transcribed (transcription can be done easily and cheaply online).6

3. Break your dream up to at least 4 large chunks.

These are broad categories if the project is something like a book, goals along the way if it’s a fitness goal, or 4 points along a timeline for many other projects.

4. Break down each category into tiny chunks.

These must be able to be finished in one session or sitting. When I tackle a big writing project, they are 300-600 word chunks.

5. Build in a reward for finishing each tiny chunk.

Until the activity becomes a reward in itself (which may or may not happen), you must design in something to trigger a dopamine response after each tiny chunk. While this could be a reward in the conventional sense like a candy bar, it doesn’t have to be. Below are examples of rewards that I use:

  • A workout tracker. Fitocracy gives you points for every rep of an exercise and over time (quickly at first) you level up.7 Incremental goal progress, like seeing a bar near completion, is effective.
  • Post a note on Facebook. After completing each chunk, post a quick note on Facebook with 1 or 2 lines celebrating your achievement. Multiple studies have shown that people who view their own Facebook accounts more8and share more on social media achieve the same response.9, 10
  • Cue cards. Put your entire task on a series of cue cards. Each cue card is one chunk meant to be done in no more than one sitting. Place all cue cards in one spot and have a “discard” pile. Place the finished cue card face down in the discard pile to create a real life progress bar.
  • Have a friend to call. 30-40% of what we say is done to convince others of our subjective experiences. Sharing information with others is pleasureful.11
Note the status bar and points system (it's beside my right nipple)

Note the status bar and points system (it’s beside my right nipple)

If your goal is a six pack (real or metaphorical) and you have a long way to go, I’m sorry to be the bearer of bad news, but you’ve got a long hard path ahead of you. Despite what a savvy marketer might make you believe, there is no six pack shortcut.

Until the activity becomes its own reward (which for many will never happen with exercise) there must be a small reward built into the process at every step of the way.

What I’m saying is that the more self-help books that you read, the less likely, by your physiological nature, you are to take action.

Pick one great book, James Altucher’s Choose Yourself12 is the one that I recommend, and take action because, in the words of Haruki Murakami,

here, too, a brand-new day is beginning. It could be a day like all the others, or it could be a day remarkable enough in many ways to remain in memory. In either case, for now, for most people, it is a blank sheet of paper.”13



1 – Kahnamen, D., Deaton, A. (2010) High income improves evaluation of life but not emotional well-being. PNAS. Retrieved at

2 – The Monk Who Sold His Ferrari – Robin Sharma

3 – Emotional Intelligence – Daniel Coleman

4 – Björklund A, Dunnett SB (2007). “Dopamine neuron systems in the brain: an update”. Trends Neurosci. 30 (5): 194–202. doi:10.1016/j.tins.2007.03.006

5 – A quote attributed to Victor Kiam

6 – I’ve used and had a good experience with both and

7 – Fitocracy

8 – Gonzales, A., Hancock, J. (2011) Mirror, Mirror on my Facebook Wall: Effects of Exposure to Facebook on Self-Esteem. Cyberpsychology, Behavior, and Social Networking. 14 (1-2): 79-86. doi:10.1089/cyber.2009.0411

9 – Eva Buechel, Jonah Berger (Under Review), Facebook Therapy? Why Do People Share Self-Relevant Content Online?. Retrieved from on Nov 11, 2013.

10 – The powerful and mysterious brain circuitry that makes us love Google, Twitter, and texting. – Emily Yoffee published in Slate (2009). Retrieved on Nov 11, 2013 from

11 – Tamir, D., Mitchell, J. (2012) Disclosing information about the self is intrinsically rewarding. PNAS. 109 (21) 8038-8043. Retrieved from

12 – Choose Yourself – James Altucher

13 – After Dark – Haruki Murakami



  1. Omar Khafagy says:

    Jon, fantastic article. Looks like you and I were thinking along similar lines after all: dopamine.

    I’m completely floored by how *useful* your writing is… do you have a post on your writing process?

  2. Thanks Omar. This is a template that I used to use for all of my blog posts:

    Since then I’ve evolved and generally write more complicated pieces in terms of structure. For me, the writing, while about as painful as jabbing myself repeatedly with a butter knife in the kidney, is as much of a reward as the content I’m writing about. So I like to experiment different styles and structures and don’t have a template that I follow anymore.

    I do however have two rules:

    1. Don’t ever bitch about anything unless I can offer an immediately actionable solution.
    2. Article = problem + solution.

  3. Fantastic article Jon.
    I find the more self-help style books you read the more knowledge you have on the subject, but the less action you take.
    I find this similar to the “going back to school” dilemma that so many take. Is it more “knowledge” or more action that you need?
    Hearing and envisioning the dream is great, but it’s imperative to take action and implement the steps, rather than know a lot about them.
    Good stuff!

  4. Oddly I am just finishing a book on ‘Belief’ and in it I briefly discuss my years of self-help addiction. Helluva drug…

    Anyways, great post Jon. I would just like to add in one more step that has been crucial for myself in overcoming procrastination:

    5b. Build in a punishment for NOT finishing each tiny chunk.

  5. Nucleus accumbens*
    Other than that, good article, although I read it while procrastinating.

  6. Fixing. Thanks for the free editing. Much appreciated.

  7. Hi Jon,

    Great post. Now I know where the Anit-self-Help books people are coming from. It makes sense now.
    However, I’m a self help books junkie and for me they have made a big difference. Initially when I read a great book, I would feel highly motivated and super-charged for a few days and try to change many things based on the book’s recommendation. Some worked, some didn’t, but I chose to look at this way – If one book could give me energy and motivation to make a week of my life charged with new ideas and actions, it was worth it. I didn’t even need them to do any more for me. However, over time I have felt that I have become much more positive than the people around me. Setbacks and failures don’t shake me as much as they do others. As for taking action, I have done a lot of things over the last couple of years that I’m proud of – including losing 25 pounds, exercising daily, starting a new business , and then when it didn’t work re-assessing and re-positioning my brand and it is taking off now. In fact, the number one question I get these days is how do you do it all. I credit my book reading habit to my achievements. Some books that I have read over and over are 1. The War of Art by Steven Pressfield, 2. The Will Power Instinct by Kelly Mcgonial 3. The Power of Full Engagement
    I think no book in itself can change your life, however if you pick up a good and practical self help book and try some of the tips, you build your life a little every time you do it. Just my two cents.

  8. Outstanding! Thank you, Jon. As a life-long procrastinator, it is easy for me to have the big dream and think that it will all work out. But then I get overwhelmed by the bigness of it, and I give up on the hard work and the process. Thank you for the workable steps to make the dream a possible reality.